our brand story

About Us

established 2019

Amari Beauty

Amari Beauty creates luxurious beauty tools crafted from premium Japanese steel designed to deliver unsurpassed results and honor tradition – all at the same time.
Who We Are

Amari Beauty is proud to be the industry leader in fine steel beauty tools. Founded in 2019, Amari Beauty offers magnificently crafted beauty sheers and tools crafted by experienced and passionate artisans. Offering private labeling and an expansive array of manufacturing and production services, Amari Beauty creates the finest quality shears for the most discerning of clientele. Headquartered in Washington, D.C., Amari Beauty has remained steadfast in its commitment to creating premium steel beauty products that are both luxurious and sustainable. Chosen by some of the top names and leaders in the beauty space, Amari Beauty creates unique pieces of fine steel craftsmanship for private labels and distributors throughout the world.
Amari Beauty is a minority woman-owned, independent business committed to quality, craftsmanship, and service. All our products are developed and designed in the United States and produced in Pakistan by artisans with centuries of metal working lineage. Crafted from the finest Japanese steel, each product is designed to be sharpened over and over again, offering quality and longevity that respects our customers and protects our environment.

What We Believe

At Amari Beauty, we believe that there is no substitute for quality. We believe that quality is worth investing in and that by creating well-crafted beauty tools designed to stand the test of time, we are able to offer our customers a more enjoyable and beautiful experience from start to finish.

We believe no one should ever choose between sustainability and luxury. Amari Beauty goes above, and beyond to ensure every product we design, engineer, develop, and deliver to our customers has been made using only the finest materials and crafted by metal working experts who share our passion for quality and sustainability.   

How We’re Different

At Amari Beauty, our work is never done. Our commitment to quality and luxury can be seen in everything we do – from our exhaustive research and development process to our meticulous manufacturing team of experienced metal artisans.   

Amari Beauty is passionate about what we do and how we do it. Beyond the hours spent finding the finest quality Japanese steel and the experienced metal workers with the talent and passion for creating premium beauty tools, Amari Beauty is committed to providing our customers with a shopping experience that exceeds all expectations. 

We are dedicated to delivering an incredible customer experience from start to finish before, during, and after every purchase. Our customer service team is always available to provide our customers with the support and guidance they need to enjoy their Amari Beauty experience fully.

Quality. Craftmanship. Artistry

Driven by over a decade of experience in global partnerships, Amari Beauty is able to offer our customers superior steel beauty tools and sheers at an affordable price. Inspired by our mission to provide luxury products crafted using ancient steel working techniques, we continue to push the boundaries of modern beauty while honoring tradition and creating sustainable, reliable, and elegantly designed products.


clients reviews

Amari Beauty went above and beyond to bring our vision to life. We reached out looking for a company that can customize beauty tools for our brand. They started off by meeting us to understand our needs and provided us samples of products they created for other customers. When our products were delivered, we were awestruck - as the craftmanship was exceptional. They delivered on time and provided us reassurance that all the products will meet our needs. They consistently communicated with our team throughout the process. We are more than delighted and will continue to build our relationship for future needs.
Johnathan Bishop